Apple’s iWatch is the new primary focus of speculation for the company’s unannounced products, and a new article at Bloomberg today detailing its market potential also let slip that the wrist-mounted computer could arrive by the end of this year. Bloomberg’s source, which is one of the same that leaked details about the team within Apple working on the iWatch, said Apple hopes to have the device out to market “as soon as this year.”

Bloomberg’s report today adds a bit more color about what we might expect to see from an Apple iWatch, too. The still-unconfirmed device would be able to make calls, check caller ID, relay map coordinates and carry a built-in pedometer and health monitoring sensors, according to the news publication’s source. That might mean another partnership with Nike for built-in fitness tracking, as we’ve seen in iPods and iPhones from the company to date.

The news comes…

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